Designer Butch Valdez Imbues The Newly Unveiled Model Unit Of The Proscenium Residences With A Timeless Sense Of Beauty And Sophistication Perfect For The Modern Lifestyle.
Drawing its name from the realm of high culture and the arts, the Proscenium at Rockwell is designed to show an appreciation for both. From its powerful yet streamlined silhouette against the city skyline—designed by internationally acclaimed architect Carlos Ott—to each elegant unit that makes up the development’s five unique towers, Rockwell has made a deep commitment to championing aesthetics and creating beautiful surroundings for even the most discerning and cosmopolitan of clients.
True art, in any form, is timelessly beautiful. This ideal is shared by renowned designer Guillermo “Butch” Valdez, whose signature is seen throughout The Proscenium Residences’ model unit. With his truly modern view of quality living, Butch was the perfect choice to bring the development’s interiors to life. “I tend to combine the classic and the contemporary,” he explains of his trademark style, one that is eclectic and highly personal, but sleek, sophisticated, functional, and of course, streamlined.
REST WELL Beautiful textures and relaxing colors add personality to each interior.
The spirit of the Philippines’ more than 7,000 islands and the country’s infinite well of artistry and creativity served as the inspiration for the most recently unveiled model space. “With the past model units, there’s always been a theme. Not one that’s in your face, but one that is noticeable only if you really look,” explains the designer. “With The Proscenium Residences, it had to be contemporary, but we introduced Filipino elements.” From the creative, understated use of indigenous materials, and the reinvention and innovation on traditional design (such as in a re-imagined lighting fixture inspired by native fishing baskets) to adding the perfect finishing touch with works of art by Filipino artists (exemplified in one space by a beautifully striking and rare photo of tattooed Ifugao tribeswomen by Versoza), Butch’s designs offer a subtle, modern nod to traditional Filipino aesthetics and ideals.
CHAMPIONING LOCAL ART the Proscenium’s design is inspired by contemporary Filipino elements. The focal point of this unit is this bookshelf where an image of a tattooed Ifugao woman is front and center.
CONTEMPORARY FILIPINO Rockwell, with the help of interior designer Butch Valdez, has a deep commitment to infuse beautiful local aesthetics with functionality.
Marrying his impeccable taste with a deep understanding of creating stylish living areas, Butch has taken the idea of a model unit to heart, layering beautiful textures and putting comfortable pieces in a warm, inviting space that all but begs its resident to stay a little while longer. “Design has to be comfortable; it has to serve a purpose—it can’t just be pretty,” he states. The Proscenium Residences model unit represents Butch’s style of using unique flourishes and mastery of streamlined comfort.
The Proscenium Residences Model Unit is located at the 2nd floor of 8 Rockwell, Rockwell Drive in Makati.